ERIC Number: ED337573
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Marketing Your Program. Leveraging Resources To Provide Employment and Vocational Training.
Education Development Center, Inc., Newton, MA.
This workbook can be used to publicize employment training programs and in dissemination efforts for projects. The workbook is organized into three major sections. The first is a series of key questions about important project ideas, activities, and experiences. Categories include community context, general vocational issues, project information, final comments, and interview with program participants. This is followed by a section that develops market planning strategies for materials and services. Questions in this section fall under the following headings: (1) the product; (2) the rights; (3) the history; (4) the market; and (5) other considerations. A list of resources used for planning marketing campaigns (7 organizations, 49 publications, and 6 sources of mailing lists) is provided. The workbook includes an article titled "Planning Your Marketing and Dissemination Strategies," by Bob Stimolo. Seven marketing issues are explored: (1) know your market; (2) use promotional techniques; (3) initial planning; (4) response plans; (5) announce your project; (6) networking; and (7) plan for direct mail. Knowledge of major characteristics of direct marketing, mailing lists, the offer, timing, copy/art, and features and benefits are the components of direct mailing discussed. In addition, a sample cover memo and press release are included. (NLA)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Education Development Center, Inc., Newton, MA.
Identifiers: Direct Mail Campaigns