ERIC Number: ED337077
Record Type: RIE
Publication Date: 1988-Mar-7
Reference Count: N/A
How To Internationalize the Business School Curriculum: The Case of Japan and Multinational Corporations.
Esemuede, Samuel I.
In the wake of recent global political changes and an increase in international trade, this study examines principles for restructuring United States business school curricula to meet the challenges in global trade. First the paper examines business perceptions in Asia, Europe, Latin America, and Africa and recommends incorporating business perceptions in foreign countries into business school curricula. The European custom of recruiting high-level civil servants for positions in the upper levels of private industry is discussed and treatment of this phenomenon is recommended for International Management courses. There follows an examination of Japanese management style and how that helps their penetration of international markets. Also treated are the difficulties that non-Japanese firms face in trying to enter markets in Japan. Next, communication and cultural barriers are discussed, particularly as they affect international trade. A conclusion calls for a rekindling of the American pioneering spirit in business school education in order to meet the challenges posed by global markets. In addition, at least one foreign language course and courses with an international focus are recommended as part of a required core program. The text includes 21 references and seven notes. (JB)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Identifiers: Africa; Asia; Europe; Japan; Latin America
Note: Paper presented at the Conference on Languages and Communication for World Business and the Professions (8th, Ypsilanti, MI, March 7, 1988).