ERIC Number: ED336942
Record Type: RIE
Publication Date: 1988
Reference Count: 0
Going International in the Business World: A Special Purpose Course in Spanish.
Cere, Ronald Carl
Despite a growing trend and early successes, program development for business language courses is still in its early stages. Curriculum developers have much work to do, many decisions to make, and a variety of problems to solve, most important of which are content, approaches, learning systems, and instructional strategies. First, the program type must be defined, including objectives, structure and content, instructional format, and methodology. Appropriate instructional materials must be selected and developed and suitable activities planned. Above, clientele must be identified, language needs ascertained, and fields to be covered determined. A market survey (one is appended) is useful. Analysis of the results helps tailor the basic curriculum elements to the audience. The 2-year upper-division business Spanish program at Eastern Michigan University (outline is appended) consists of four sequenced courses whose goals, content, and format vary. The third-year courses aim at overall communicative competence for the Spanish-speaking business world. Fourth-year courses also emphasize communicative skill development but focus on everyday business procedures and practices. Development of similar programs requires these organizational steps: (1) a market survey; (2) syllabus preparation; (3) materials organization and development; and (4) evaluation. (MSE)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Eastern Michigan University
Note: In: New Challenges and Opportunities. Dimension: Languages 87. Report of the Southern Conference on Language Teaching, p129-143, 1988. For the proceedings, see FL 019 352.