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ERIC Number: ED336800
Record Type: RIE
Publication Date: 1991-Aug
Pages: 453
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (74th, Boston, Massachusetts, August 7-10, 1991). Part XV: Public Relations.
Association for Education in Journalism and Mass Communication.
The Public Relations section of the proceedings contains the following 14 papers: "Telling the Truth in Public Relations: An Application of the Narrative Paradigm" (Stephen P. Banks); "Teaching Fund Raising in Public Relations Programs: A National Study of the Attitudes and Behaviors of Educators" (Kathleen S. Kelly); "The Effect of World View on Public Relations Theory and Practice" (James E. Grunig and Jon White); "'Spill': Using Software Scenarios to Teach Corporate Crisis Communication" (Carole Gorney); "Momentum Estimation: A Methodological Case Study of Perceptions in an Organization" (William J. Gonzenbach); "Risk Messages for the Rebel: Hypotheses from Four Focus Groups" (M. A. Ferguson and J. M. Valenti); "Public Relations Expression and the First Amendment: Exploring the Boundaries of Protection" (Dulcie Murdock Straughan); "Optimal Public Relations and School-Business Partnerships" (Sam E. L. McBride); "Students' Perceptions of Careers in Public Relations" (Cathy Coleman Morton); "How Journalists and Public Relations Practitioners Define Lying" (Michael Ryan and David L. Martinson); "Perceptions of Public Relations Practitioners Held by PR and Non-PR Majors" (Edward Johnson and Deems Brooks); "When Marketing Imperialism Matters: An Examination of Marketing Imperialism at the Manager Level" (Martha M. Lauzen); "The Truth about Lying: Public Relations Curricula Strengths" (Donna Besser Stone); and "The Value of Veracity in Public Relations" (Donna Besser Stone). (SR)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers: Communication Strategies
Note: For other sections of these proceedings, see CS 507 580-596.