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ERIC Number: ED336799
Record Type: RIE
Publication Date: 1991-Aug
Pages: 261
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (74th, Boston, Massachusetts, August 7-10, 1991). Part XIV: Advertising.
Association for Education in Journalism and Mass Communication.
The Advertising section of the proceedings contains the following 11 papers: "How to Systematically Design and Develop a Mastery-Based Advertising Skills Course" (Elaine L. Wagner and Andrea T. Smith); "Tolerance for Television Advertising" (W. James Potter and Walter Gantz); "Quenching the Thirst for Personal Information: Advertising Practices vs. Consumer Privacy" (Glen J. Nowak and Joseph Phelps); "Advertising's Defense of Its First Amendment Rights" (John H. Crowley); "Exploring a Relationship between Attitude toward Advertising and Customer Satisfaction" (John H. Crowley and James V. Pokrywczynski); "Profiling Today's Advertising Faculty" (Keith F. Johnson and Billy I. Ross); "A Proposed Policy Framework for the Presentation of Food Advertising on Children's Television in America" (Judy L. Foster); "A Comparison of Sexuality in Sunday Pro Football and Rest-of-Week National Advertising" (Daniel Riffe and others); "The Economics and Practice of Barter Advertising" (Sylvia M. Chan-Olmsted); "Effect and Effectiveness of 'Negative' Advertising in the 1988 Presidential Campaign" (Pama A. Mitchell); and "Job Satisfaction among Advertising Professors" (John C. Schweitzer and James L. Marra). (SR)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers: Advertising Industry
Note: For other sections of these proceedings, see CS 507 580-596.