ERIC Number: ED336516
Record Type: RIE
Publication Date: 1991-Jun-30
Reference Count: 0
Missouri Marketing Education Program Evaluation Guide.
Smith, Clifton L.
This model evaluation program was developed to help marketing education teachers in Missouri to evaluate their courses and plan improvements. Following an explanation of the rationale and nature of the evaluation, the guide consists of six sections: (1) a marketing education course enrollment summary form and directions for completing the information required; (2) instructions for planning and conducting a student follow-up study, including sample letters and a follow-up instrument; (3) instructions for planning and conducting an employer survey, including a sample letter and evaluation instrument; (4) a marketing education internship (cooperative education) summary form; (5) a marketing education program school summary form; and (6) a model end-of-the-year evaluation report. (KC)
Descriptors: Employer Attitudes, Evaluation Criteria, Evaluation Methods, Evaluation Utilization, Guidelines, High Schools, Marketing, Models, Performance Factors, Postsecondary Education, Program Evaluation, Program Improvement, State Standards, Teacher Evaluation, Vocational Education, Vocational Followup
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.
Note: For a related document, see CE 058 856.