ERIC Number: ED335908
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
International Business Culture: Merging Business with Foreign Language Cultural Expertise.
Hovsepian, Kristen B.
This report considers how the different departments of business administration and foreign languages can cooperate to create coursework that will benefit students in both areas of study. The ignorance many U.S. citizens have of the world is taken into consideration. Although foreign language majors have greater exposure to the world, this knowledge is limited to regional and/or ethnic areas. To further educate students about the demands of international business, a course was developed at Ashland University that attempts to relay to students the impact of cultural differences, including the following factors: (1) the necessity of communication; (2) the role of social institutions and a sense of time; (3) the significance of producing and consuming; and (4) the various definitions of the quality of life. (Author/JL)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Ashland University OH