ERIC Number: ED335873
Record Type: RIE
Publication Date: 1990-Apr
Reference Count: N/A
Linking Language and Culture in the Language and Cultural Program of the Lauder Institute: The French Perspective.
The University of Pennsylvania's Lauder Institute of Management and International Studies introduced a cultural segment into its second language program in 1986 to enable students to use language purposefully within the foreign culture. During the program's 2 years, students are exposed to eight different cultural segments taught by language instructors in cooperation with regular faculty. Because Lauder students are seeking management positions in the international business world, they are competing with their French peers, who are native speakers and highly trained and Lauder emphasizes cultural education at the same level as that of the French counterparts, the "grandes ecoles," so that its graduates have similar knowledge and skills. The language class is where language and culture are joined, by complementing theoretical and historical readings with articles from the contemporary press. For example, two cultural segments in the business course focus on the French automobile industry and francophone colonial culture. Students are required to read a large number of articles, but be personally responsible for analyzing and reporting on only a portion of them. They respond in writing and orally to a variety of questions on cultural issues related to the segment readings. Students also take practice interviews with "grandes ecoles" graduates. (MSE)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Lauder Institute of Management Internatl Studies; University of Pennsylvania
Note: Paper presented at the Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (9th, Ypsilanti, MI, April 5-7, 1990).