ERIC Number: ED335684
Record Type: RIE
Publication Date: 1991-Apr
Reference Count: N/A
From Plato to Wall Street: A Rhetoric Program for MBA's.
Favre, Betty Atkinson
The Technical-Professional Communication (TPC) Option at Maryland's Frostburg State University is a response to the growing demand from government, business, and industry to prepare MBAs to meet the high performance requirements of managers who must communicate and communicators who must manage. Students taking this 15-hour writing-intensive option are full-time working professionals, largely managers, in a variety of fields. Program objectives are to enhance students' abilities to think, write, make ideas visual, and speak effectively. The courses are structured to open up the five processes that generate successful professional communication: writing, research, illustration, speaking, and publishing. The TPC curriculum features five courses (Persuasive Writing, Editing and Production, Writing for Publication, Business Report Writing, and Technical and Scientific Communication) offered in a sequence that builds concept upon concept, one course each semester in the evenings, year-round. The pedagogical strategies are grounded in the case study approach. Case studies are often developed in workshops that feature realistic links to business and help students develop the necessary interpersonal skills for collaboratively producing effective documents. A major focus of all the courses is using desktop publishing to make ideas visual. Another is the development of a state-of-the-art professional writing style. The TPC Option's overall approach is humanistic in that it teaches the traditions of western rhetoric from Plato to the present. The TPC Option helps students to objectify the traditions of rhetoric--to define, describe and apply them--so that they can use them to maximum effect in their professional lives. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Frostburg State University MD; Masters of Business Administration; Technical Communication
Note: Paper presented at the Annual Conference on Languages and Communication for World Business and the Professions (10th, Ypsilanti, MI, April 3-5, 1991).