Attracting and keeping good volunteers must be a primary concern of community college institutional advancement teams. The first of three general principles in recruiting and motivating volunteers is to establish the worthiness of the cause. This can be achieved by presenting potential volunteers with accurate financial information about the college that reflects the inadequacies of state and county funding and that compares the public institution's tax appropriations to a private college's receipts from tuition. Institutional "worthiness" should grow out a public perception of good fiscal management. Second, for volunteers to remain committed they must have a clear sense of purpose. They need to understand the mission of the college, the specific activities being asked of them, as well as the immediate and long-term objectives of the activities they will undertake. Volunteers who are alumni of the college are often the most enthusiastic and hardworking. Finally, to recruit and maintain volunteers, some important need of the volunteer must be satisfied. Volunteers may be motivated by needs stemming from altruistic concerns, desire for fantasy or fun, and interest in prestige or personal/business advancement. The college newsletter can carry a regular column featuring a volunteer and calling attention to their business or professional achievements. In addition, the college president should keep in touch with the volunteer staff and find mechanisms to recognize publicly the achievements of the volunteers. (PAA)