ERIC Number: ED334818
Record Type: RIE
Publication Date: 1990-Apr
Reference Count: N/A
International Business Degree with a Concentration in a Foreign Language: A Case Study at California State University, Fullerton.
Andersen, Linda; Lange, Irene
A California State University (Fullerton) program brings together faculty in business administration, economics, and foreign languages in an interdisciplinary effort to internationalize the business curriculum. The program has attracted a rapidly enlarging student following, with Spanish the largest language concentration and Japanese the fastest growing. Demand for all international business courses has increased. The number of graduates has increased from one in 1984 to 75 in 1989, with a total of 174 graduates. Finding appropriate internships for the unexpectedly large number of students has been difficult, but other curriculum options are available to meet the requirement. According to a recent survey of program participants, international placements with local firms constitute 40% of the assignments. Over half the survey respondents gained entry-level employment in some aspect of international operations. Program strengths include its uniqueness, highly motivated students, good internship placement, international faculty, counseling services, seminars, and scholarships offered. Weaknesses include too large a number of participants under the present structure, lack of a core faculty with adequate qualifications, low supply of internships, some curriculum problems, inadequate support materials, and need for a database. The program brochure, enrollment and employment data, internship data, and respondent comments are appended. (MSE)
Descriptors: Business Administration Education, Business Communication, Case Studies, Degree Requirements, Economics, French, German, Graduate Surveys, Higher Education, Interdisciplinary Approach, International Trade, Japanese, Languages for Special Purposes, Majors (Students), Portuguese, Program Descriptions, School Surveys, Second Language Instruction, Second Language Learning, Spanish, Uncommonly Taught Languages
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: California State University Fullerton
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (9th, Ypsilanti, MI, April 5-7, 1990).