A presentation on maximizing the use of video in the business language classroom looks at why video pedagogy can be effective and outlines a variety of classroom viewing strategies aimed at different learner levels and instructional objectives. These strategies involve using the visual only or focusing on certain aspects of the sound track, and include pre-viewing, viewing, and post-viewing activities. A series of teacher questions and class activities for pre-, during-, and post-viewing are listed for use with a specific videotape. Relevant portions of the text are appended. A University of Iowa source for a wide range of videos for French, Spanish, and German is described, and a number of additional sources for instructional materials, including videodisks and satellite programming, are listed, with addresses. A brief list of references is also provided. (MSE)