ERIC Number: ED334607
Record Type: RIE
Publication Date: 1991-May
Reference Count: N/A
The Learner's Enigma and Other Codes of Training and Development Videos.
Porter, W. Marc
This study examines the depictions of organizational life appearing in popular training films. The study argues that little cultural attention has been paid to Human Resource Development (HRD), which has become a multi-billion dollar industry shaping employees' behaviors, knowledge and values. In addition, this study extends the interpretive approach to organizational communication, thus making the study of organizational life a legitimate interest for organizational culture researchers. The study relied on semiotic theory to analyze the codes of 14 HRD videos selected from a training film event at the American Society for Training and Development's national conference. Theoretical attention is given to Roland Barthes' semiology. The following codes are found to shape the production of meaning in training videos: codes of dramatic and presentational narratives, codes of learning and modeling, codes of neutrality, codes of familiarity, codes of sophistication and entertainment, and codes of opposition. (Ninety-four references are attached.) (Author/PRA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Barthes (Roland); Organizational Culture; Training Materials
Note: Paper presented at the Annual Meeting of the International Communication Association (41st, Chicago, IL, May 23-27, 1991).