ERIC Number: ED334368
Record Type: RIE
Publication Date: 1989-Sep
Reference Count: N/A
Wisconsin Postsecondary Marketing Education Curriculum Guide. General Marketing 104-3.
Due to the changing labor market needs, a statewide core curriculum for the general marketing program for Wisconsin was explored. Voluntary standardization has resulted in difficulty in determining a mandated curriculum. In 1984, a national model core curriculum, occupational valid competencies, and a mission of marketing education were developed. Two surveys on program courses were administered in two separate mailings (N=185). Based upon the combination data, most core courses were accepted as a part of the common core. It was recommended that the course on business law be taught by local colleges. Ten marketing program core course titles ware developed: (1) marketing principles; (2) marketing information management; (3) promotion principles; (4) selling principles; (5) supervisory principles; (6) economics; (7) business law; (8) accounting; (9) marketing mathematics; and (10) microcomputer applications. In addition, core curriculum concepts were developed and implemented for each course. (NLA)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.
Authoring Institution: N/A