ERIC Number: ED334291
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Communicating about Alcohol and Other Drugs: Strategies for Reaching Populations at Risk. OSAP Prevention Monograph-5.
Arkin, Elaine Bratic, Ed.; Funkhouser, Judith E., Ed.
This monograph is intended to provide a foundation for communication programs for the prevention of alcohol and other drug problems among high-risk American children. The book offers guidelines for program planners at the national, state, and local levels. Chapter 1 provides a comprehensive look at the priority target audience, youth from high-risk environments and their families, and serves as a background for the chapters that follow. Chapter 2 addresses one group of high-risk youth, Black children. Chapter 3 discusses another important subgroup, Hispanic/Latino youth. Chapter 4 discusses a secondary audience, parents, who are important influences on youth at risk. Chapter 5 addresses another important secondary audience, primary care physicians. A final chapter discusses one strategy of special importance to communications programs: working with intermediary groups to reach a target audience. Each chapter includes the following: (1) "Understanding the Audience"; (2) "Knowledge, Attitudes, and Practices"; (3) "Planning Considerations"; and (4) "Recommendations." The following materials are appended: (1) a guide to the planning process; (2) guidelines for the review of prevention messages and materials, including evaluation forms; (3) a guide to terminology; (4) a guide to the Regional Alcohol and Drug Awareness Resource (RADAR) Network; and (5) names and addresses of potential intermediary organizations. (Author/AF)
Descriptors: Alcohol Abuse, At Risk Persons, Black Youth, Health Programs, Health Promotion, Hispanic Americans, Outreach Programs, Prevention, Program Development, Substance Abuse, Urban Problems, Youth Problems
National Clearinghouse for Alcohol and Drug Information, P.O. Box 2345, Rockville, MD 20852.
Publication Type: Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Alcohol, Drug Abuse, and Mental Health Administration (DHHS/PHS), Rockville, MD. Office for Substance Abuse Prevention.