ERIC Number: ED333517
Record Type: RIE
Publication Date: 1991-May
Reference Count: 0
Adolescents' Interpretations of the Birth Control Behavior of a Soap Opera Couple.
A study investigated whether adolescents' schemas about contraceptive use would influence their perceptions that a soap opera couple used birth control during sex. The study also examined the effects of increasing explicitness of characters' conversations about contraceptives on viewers' perceptions of the couple's contraceptive use. Thirty-six white girls and 36 white boys in North Carolina between the ages of 13 and 18 participated in this study. Results indicated that both personal intentions to use birth control and the belief that most couples use birth control made adolescent viewers more likely to agree that the television couple used birth control. Viewers who watched a version in which contraception was not discussed were less likely to believe the couple used contraceptives than were those who watched "generic" or "explicit" discussion versions. Findings suggest the possibilities for using media messages to educate adolescents about health concerns. (Two tables of data are included; 46 references are attached.) (PRA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Health Communication; North Carolina; Schema Theory
Note: Paper presented at the Annual Meeting of the International Communication Association (41st, Chicago, IL, May 23-27, 1991).