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ERIC Number: ED333497
Record Type: RIE
Publication Date: 1991-Apr-26
Pages: 15
Abstractor: N/A
Reference Count: N/A
Improving Images of African-Americans in the Media.
Martindale, Carolyn
The news media are finally seeking ways to portray African-Americans and the nation's other minorities more accurately. Media executives are realizing that within the next several decades the audience for the media and the pool of potential media employees will be increasingly multi-ethnic. To make reporting more accurate, newspapers must include minorities in all coverage of issues concerning the population in general. A news staff can compile a data base of a wide variety of minority persons having expertise in various subjects. The media should avoid perpetuating stereotypes and should use anecdotes that counter stereotypes. The media should regularly run features about black culture and history, and should cover the forces that still deny equality to minorities. The media must recognize racism as a component of the problems facing minority groups and promote good relations between ethnic groups. Besides illuminating problems, the media should present solutions. More minority reporters should be brought into the mainstream media, and the knowledge and sensitivity of white journalists should be broadened. Lines of communication should be opened between the media and minority communities. Journalism educators have a vital role to play in helping bring about such changes and must make a stronger effort to interest minority students in journalism careers. (SG)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: African Americans; Cultural Sensitivity; Journalism Schools; Journalists; Media Coverage
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Pittsburgh, PA, April 25-28, 1991).