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ERIC Number: ED333495
Record Type: RIE
Publication Date: 1991-Apr
Pages: 16
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Making the Product and Reading the Text: Politics, Culture and Media Studies.
Schulman, Mark
The issues of how to build, sustain, and evaluate a communication program are similar across a wide range of institutions. Each aspect of a program must interrogate culture, question power, and study the politics of the media. Issues which should be considered are the extent to which a communication program should be either: (1) theoretical/abstract or practical/concrete; (2) incremental/sequential or freefloating/unstructured; (3) critical/hegemonic or diffuse/open-ended; and (4) political economy or cultural studies. At the New School for Social Research in New York the Communication Department is a multi-faceted part of the university, the adult education division of the New School. Examining its comprehensive offerings (Master of Arts in Media Studies, Certificate in Film Production, the On-Line Program, Adult Education Course Offerings, and Special Events) demonstrates that the department needs: (1) to offer curricula, events, and programs which foster an understanding of the dynamics of human communication in the development and transformation of the culture in which they live, and in the cultures of others with whom they come into contact; (2) to provide an aid to analyzing the role of contemporary mass media through comprehension of the history, ethics, and political economy of the media industries; and (3) to train students in general (communication) and specific (vocational) skills which may lead to further education, to promotion and/or advancement within the media industries. In this way, the department can retain breadth, theory and practice orientation, and service the needs of a wide range of students. (PRA)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Communications Curriculum; Educational Issues; Media Courses; Media Education; New School for Social Research NY
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Pittsburgh, PA, April 25-28, 1991).