ERIC Number: ED333494
Record Type: RIE
Publication Date: 1989-May
Reference Count: N/A
Editors and Hardware: Three Case Studies in Technology and Newspaper Management.
Sylvie, George; Danielson, Wayne
A study examined the impact on newspaper managers of three emerging technologies: videotex, personal computer networks, and pagination. The study predicted that: (1) the greater the relative advantage and compatibility of a technology, the less likely will the manager need to pursue motivational and controlling measures in getting subordinates to adopt the technology; and (2) the greater the technology's relative advantage and compatibility, the more the newspaper's content will be perceived to have improved. Results showed that: (1) the technology creates managerial, journalistic, environmental and cumulative impacts; (2) technology's varying functions correlate with varying results; (3) the technology-employee-management-environment theoretical quadrangle must be refined; (4) technology's adoption depends both on its nature and on the management's response and initiative; (5) the concept of motivation must be researched further; (6) relative advantage and compatibility, when combined, seem to act as a type of regulatory mechanism in the area of control, whether it be operational or editorial; (7) technology changes the nature of work for the manager, and the editor's approach in dealing with certain issues, but does not always change organizational priorities; (8) technology forces editors to become more adept at motivational strategies, and to become better intermediate-range planners; (9) technology has no adverse effect on editor-reporter or editor-copy editor relations, gives greater control over some aspects of the product, and makes the editor a better recruiter; (10) managers need to become more flexible; and (11) managers viewed the technology as a technical rather than a sociological concern. Studies like these at the intersection of journalism and newspaper management are on the cutting edge of journalism education. (Extensive figures and 186 endnotes are included; an appendix containing organizational questions and strategies is included.) (PRA)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Gannett Foundation, Rochester, NY.
Authoring Institution: N/A
Identifiers: Managerial Communication; Technological Adaptability