ERIC Number: ED333427
Record Type: RIE
Publication Date: 1991
Reference Count: 0
Catholic School Publications: Unifying the Image.
This booklet discusses school publication goals and processes, explaining how to identify and unify a school's image, and then how to project the image through a broad range of printed pieces. The booklet's 10 chapters are as follows: (1) Introduction; (2) The Importance of School Publications and Public Relations; (3) Creating and Securing a Unified Image through Publications; (4) Imparting an Understanding of Development within the Unified Image; (5) Setting Up a Publications Plan; (6) The Essential Publication: The School Newsletter; (7) The Core Publications; (8) The Auxiliary Publications; (9) Desktop Publishing; and (10) Conclusion. Eight appendixes (including sample planning sheets, attitudinal survey, publications information chart, newsletter production schedule, and sample profile sheet), a list of resources (books, periodicals, and software), and a glossary of terms conclude the booklet. (SR)
Descriptors: Catholic Educators, Catholic Schools, Desktop Publishing, Elementary Secondary Education, Fund Raising, Higher Education, Planning, Public Relations, School Publications
National Catholic Educational Association, Suite 100, 1077 30th Street, N.W., Washington, DC 20007-3852.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Catholic Educational Association, Washington, DC.
Identifiers: Institutional Image