ERIC Number: ED332255
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Educating the Consumer about Advertising: Some Issues. ERIC Digest.
Gottlieb, Stephen S.
Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)
Descriptors: Advertising, Consumer Education, Consumer Protection, Elementary Secondary Education, Persuasive Discourse
ERIC Clearinghouse on Reading and Communication Skills, Indiana University, 2805 E. 10th St., Suite 150, Bloomington, IN 47408-2698.
Publication Type: ERIC Publications; ERIC Digests in Full Text
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Bloomington, IN.
Identifiers: Advertisements; Advertising Effectiveness; Channel One; ERIC Digests