ERIC Number: ED332239
Record Type: RIE
Publication Date: 1991-May
Reference Count: 0
Communication and Social Values in Cross Cultural Adjustment: Conceptual Background and Some Propositions.
Nwanko, R. Nwafo; Onwumechili, Chuka
In discussing reprogramming as a cultural process, for better intercultural adaptation theory construction, more attention should be paid to macroscopic, motivating, and contextual factors such as the mass media institution. The learning of new cultures from individual systems (e.g., interpersonal interaction) cannot be as efficient or effective as learning from collective or institutional systems. Evidence suggests that while primary or individual systems are capable of mediating the learning of secondary institutional culture, they cannot be as effective, efficient, or comfortable sources of cross-cultural learning as are secondary institutions such as the mass media. As communication resources, the mass media are an institutionalized information, leadership, education, and entertainment service. Accordingly, certain expectations could be drawn, using African students as examples: (1) that the amount of television viewing among African students would be significantly and positively related to cultural adaptation; (2) that Africans students would have a distinctive, if not unique, pattern of television program choice related to cultural value preference; and (3) that African students' amount and type of television viewing would differ from other foreign students. (Two figures are included; 43 references are attached.) (SG)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: Africans; Cultural Adjustment
Note: Paper presented at the Annual Meeting of the International Communication Conference (41st, Chicago, IL, May 23-27, 1991).