ERIC Number: ED332035
Record Type: RIE
Publication Date: 1988-Jun-30
Reference Count: 0
An Examination of Postsecondary (Junior and Community Colleges) Marketing and Mid-Management Curriculums. Final Report.
Smith, Clifton L.
A study examined Missouri postsecondary marketing and midmanagement curricula to determine consistencies and inconsistencies among the programs and to develop specific guidelines for articulation between secondary and postsecondary programs. Postsecondary marketing and midmanagement information--program requirements, course descriptions and outlines, and course hour or credit allocations--were collected and analyzed. Major differences noted in institutions offering a marketing or midmanagement program leading to the degree of Associate of Applied Science were in program title, program requirements, required courses for degree, course credit hours, and internship requirement. Curriculum and articulation guidelines were collected from other states. In general, articulation programs were based on one of two models: time-shortened or advanced-skills. Recommended guidelines for postsecondary marketing and midmanagement programs were developed, calling for uniform program titles, program descriptions, program lengths, delivery models, and internship/simulation experience requirements. Recommended guidelines were developed for articulation of students enrolled in secondary marketing education programs into postsecondary programs. (Following the report are seven appendixes containing a course/institution matrix, summaries of two Wisconsin articulation plans, an articulation flow chart, and other project materials. An explanation of procedures, a list of 12 references, and a glossary are also included. (YLB)
Descriptors: Administrator Education, Articulation (Education), Associate Degrees, College School Cooperation, Curriculum Design, Curriculum Development, Distributive Education, Educational Mobility, Guidelines, Marketing, Middle Management, Program Content, Secondary Education, Statewide Planning, Two Year Colleges
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia.