ERIC Number: ED331027
Record Type: RIE
Publication Date: 1990-Aug
Reference Count: N/A
Reading Rainbow Study. Final Report.
NFO Research, Inc.
A study was conducted to determine the reading habits and attitudes of parents and their children and to determine parents' familiarity with Reading Rainbow (a television program intended to stimulate young children's interest in reading for pleasure) and their attitudes toward the program. A total of 707 questionnaires were completed by parents of children ages five through eight. Results indicated that most parents read daily, but they read newspapers and/or magazines more frequently than books. Half said that their children initiated reading by themselves on a daily basis. Children who read regularly were likely to live in families that read books frequently and were encouraged to read by their parents daily. The large majority of parents said that their children loved to read for pleasure but many of them also believe that their children find other activities more interesting than reading. Boys were said to read less frequently than girls. Almost all parents believed that their children's interest in reading would be directly correlated to their future success as adults. Almost all parents encouraged their children to read for pleasure by reading themselves and by reading to/with the children. Among those familiar with the Reading Rainbow program, over two-thirds encouraged their children to watch the show and over half reported that their children asked for books from the program. Parents who are daily readers of books were more likely to encourage their children to watch the program than those who read newspapers and magazines. Boys and girls were reported to respond similarly to Reading Rainbow in terms of asking for books from the show. (Twenty-four tables of data are included. Appendixes include the demographic profile of respondents and the questionnaire.) (MG)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Sponsor: Kellogg Foundation, Battle Creek, MI.
Authoring Institution: NFO Research, Inc.
Identifiers: Reading Rainbow