The focus of this pamphlet is on establishing or refining a program to provide educational services for the general student body at colleges and universities, most of whom drink alcoholic beverages during their college career. Although most of these students are not currently experiencing chronic alcohol abuse, nor will most of them develop chronic alcohol problems, they do need information to reduce the risks associated with alcohol use. This pamphlet is based on the premise that education should be directed at providing information and developing skills for responsible decision-making concerning alcohol. The first part looks at issues to consider when planning for an alcohol education program. These include: (1) program planning committee; (2) role of policy; (3) determining needs; (4) goal setting; (5) assessment of resources; (6) determining the scope; (7) designating program leadership; (8) peer education model; (9) recruitment and selection; (10) retention; (11) program content; and (12) materials development. The second part provides information for implementing an alcohol education program. The two main issues to consider are logistics of programming and program promotion. The third and fourth parts examine referrals for counseling and program evaluation. (LLL)