ERIC Number: ED330846
Record Type: RIE
Publication Date: 1988-Jun-30
Reference Count: 0
Marketing Education Computer Curriculum. Final Report.
Pittsburgh Univ., PA. School of Education.
A project developed computer software based upon Interstate Distributive Education Curriculum Consortium (IDECC) competency-based materials to produce a new curriculum management system for Pennsylvania secondary marketing education programs. During the project, an advisory committee composed of secondary marketing teachers, business people, and computer consultants was formed. The committee assisted in the construction of a survey instrument designed to assess the computer curriculum needs of the state's secondary marketing education teachers. The survey was mailed to the 134 teachers listed in the 1986 Pennsylvania Marketing Education Association Directory. Usable surveys were returned by 83 (63 percent) of the teachers. Data gathered in the survey supported the need for a marketing education computer curriculum management software program. The program was then developed using a menu-driven system consisting of student and competency databases. (Attachments to the report include a 17-item bibliography and 9 appendices: a list of IDECC competencies for the Pennsylvania Scope of Instruction in marketing, the survey form, correspondence, advisory committee members, advisory committee meeting agendas, memos, and a rating of 16 computer software programs.) (KC)
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Sponsor: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Vocational and Adult Education.
Authoring Institution: Pittsburgh Univ., PA. School of Education.