ERIC Number: ED330006
Record Type: RIE
Publication Date: 1989-May
Reference Count: N/A
Toward More Emphasis in International Public Relations Research and Education: A USA Perspective.
Neff, Bonita Dostal
International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management and public information policies in multinational corporations/organizations. A new model has been developed which incorporates the international perspective into a public relations curriculum if constraints will not allow a specialized course. Internship experiences as well as textbook choice can provide an ongoing international public relations experience. Lastly, there remains a large international concern about the uses of public relations in the international arena. Practitioners who are insensitive to multicultural needs and cultures that do not uphold the public relations principles are two concerns. This area needs to be addressed fully and most certainly in an international arena. (Two tables and one diagram are included.) (SG)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: Curriculum Emphases; International Public Relations
Note: Paper presented at the Annual Meeting of the International Communication Association (San Francisco, CA, May 25-29, 1989).