ERIC Number: ED329973
Record Type: RIE
Publication Date: 1990-Apr
Reference Count: N/A
Writing: Clearing the Mind for Action.
Neff, Bonita Dostal
Many communication majors expect to do little written communication, since skill in oral communication is more developed if not preferred. Before a student writes or becomes engaged in the rational and logical process of evaluating writing, he or she is in the stage of clearing the mind for action. A non-rationalistic approach to writing seeks to clear the mind of "thinking." This approach is especially useful for public relations writing since many corporation chiefs complain that today's students are technicians and do not think. More and more evidence indicates that public relations professionals must be flexible writers who can produce a variety of formats ranging from pitch letters, public announcements, news releases, to newsletters. In class, students can perform simple relaxation exercises as their first activity. Another exercise, using a computer, has students fill a page with words without "thinking." This "brainstorming" stage allows the writers to relax, to stop judgment on their thoughts, and at the same time to produce a large body of material for editing. In the next step the students become editors. Sharpening editing skills can involve testing inspection skills. Writing is also a visual process, with similar principles applying to graphics as words and graphics as pictures. As an exercise students are instructed to draw lines (no pictures or symbols) indicating different emotions. Comparisons can then be made. These exercises have definite benefits in the production and evaluation of writing. (TD)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Writing Contexts; Writing Development
Note: Paper presented at the Annual Meeting of the Central States Communication Association (Detroit, MI, April 5-8, 1990).