ERIC Number: ED329835
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Getting the Word Out: A Practical Guide to AIDS Materials Development.
Matiella, Ana Consuelo, Ed.
This book provides health professionals with a "how to" approach to developing culturally sensitive and effective Acquired Immune Deficiency Syndrome (AIDS) education materials. It is a collection of chapters written by community AIDS educators who have specialized knowledge and skill in developing educational materials in multi-ethnic communities. Included are: (1) "Laying the Groundwork" (Stephen B. Thomas); (2) "Using Evaluation to Develop Responsive Materials" (Aisha Gilliam and Roberta Hollander); (3) "Using Focus Group Interviews to Design Materials" (Joyce V. Fetro); (4) "Creating Culturally Sensitive Materials" (Sara Olivia Garcia); (5) "Developing Low-Literacy Materials" (Jane H. Root); (6) "Adapting and Translating Materials" (Ana Consuelo Matiella); (7) "Singing Your Own Song" (Terry Tafoya and Douglas A. Wirth); (8) "Telling a Tale" (Andrea Green Rush and Dominic Cappello); (9) "Producing Comic Books and Photonovels" (Susan Leibtag and Hugh Rigby); (10) "Developing Relevant Materials on a Low Budget" (Sala Udin); (11) "Understanding the Production Process" (Lianne B. Chong); (12) "Planning Outreach and Dissemination Strategies" (Ruth Lopez); and (13) "Evaluating AIDS Education Materials" (Shelley Mann and Marna Copeland Taylor). Appended are three case studies: "Assessing the AIDS Education Needs of Black Gay and Bisexual Men" (Stephen B. Thomas); "Stopping AIDS Is My Mission (SAMM)" (Aisha Gilliam); and "Conducting Outreach to Combat AIDS Among Injection Drug Users" (Robert S. Broadhead and Kathryn J. Fox). (NB)
Descriptors: Acquired Immune Deficiency Syndrome, Bilingual Instructional Materials, Educational Planning, Educational Resources, Health Education, Health Materials, Material Development, Media Selection, Needs Assessment, Program Evaluation
Network Publications, 1700 Mission St., Suite 203, P.O. Box 1830, Santa Cruz, CA 95016-1830 ($19.95).
Publication Type: Guides - General
Education Level: N/A
Sponsor: California Office of AIDS, Santa Cruz.
Authoring Institution: California AIDS Clearinghouse, Santa Cruz, CA.