ERIC Number: ED329208
Record Type: RIE
Publication Date: 1986
Reference Count: N/A
An Analysis of Women's Roles under the Impact of New Technology in the Home and Office.
Bruce, Margaret; Kirkup, Gill
Focusing on the ideology of the sexual division of labor with emphasis on women's roles and their work, this paper argues that social ideology dominates both the domestic and the office environment, and is perhaps the most powerful force determining the rate and direction of technological change. The argument set forth is illustrated by two case studies that examine the effects of new technology on women's life in two areas--the private, unwaged domestic sphere, and the public, waged environment of the office--both of which are considered parts of a larger technological and social system in which changes in one are related to, and have effects on, the other. The paper discusses why some forecasts suggest that new office technology may actually contract the market for clerical/secretarial work and what the repercussions will be. It is concluded that unless the ideological foundations of technological development are uncovered and examined, rather than ignored and unchallenged, technology will continue to function as a conservative force. (33 references) (CGD)
Publication Type: Information Analyses; Opinion Papers
Education Level: N/A
Authoring Institution: Open Univ., Walton, Bletchley, Bucks (England). Inst. of Educational Technology.
Identifiers: Division of Labor (Household)
Note: Chapter 18 of Computers and Democracy: A Scandinavian Challenge, edited by Gro Bjerknes and others.