ERIC Number: ED329174
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Structural Analysis of Competitive Forces in Higher Education Industry: A Conceptual Framework.
This report describes how colleges and universities in the Not-for-Profit sector can bridge the strategic management research gap by applying competitive analysis in the strategic planning process. This business analysis tool can be used to assist colleges and universities, just as it assists businesses, in understanding the competitive forces facing colleges. This methodology can also aid in the development of a strategic plan for adapting to these forces. The five major competitive forces, identified by Porter (1980), that affect any industry can also be applied to higher education and should be considered in strategic planning. These forces are: rivalry among current competitors; the threat of new entrants; the threat of substitute products; and the bargaining power of suppliers and buyers. Each competitive force is discussed within the context of how it exists in today's college and university competitive environment, and of its significance in the school's planning process. Contains 28 references. (GLR)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Strategic Planning
Note: Paper presented at the Annual Meeting of the Northeastern Educational Research Association (21st, Ellenville, PA, October-November 1990).