ERIC Number: ED328922
Record Type: RIE
Publication Date: 1989-Nov
Reference Count: 0
Republican Campaign Rhetoric: Reflections of a Meaner, Tougher America.
Kelley, Colleen E.; Troester, Rod
This essay examines some Republican communication behaviors which account in part for accusations that the use of negative strategies was unprecedented during the 1988 presidential campaign. It also explores some of the effects of those strategies on political communication behavior during the first year of the Bush Administration. It is suggested that a kind of systemic demagoguery may have produced campaign '88 and its legacy. Parts of that system include the process, the polls, the packagers, the press and the public. The paper concludes with some suggestions for modifying the campaign system to discourage demogogic communication. (Author)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: Bush (George); Demagoguery; Dukakis (Michael); Political Communication; Republican Party; Rhetorical Strategies
Note: Paper presented at the Annual Meeting of the Speech Communication Association (75th, San Francisco, CA, November 18-21, 1989).