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ERIC Number: ED328915
Record Type: RIE
Publication Date: 1990-Dec
Pages: 5
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Eight Simple Secrets to More Persuasive Writing.
Caswell, Donald
The goal of persuasive writing is to move the reader to action or to get the reader to refrain from action, and most of the secrets of persuasion can work either way. To get readers to take action, a writer has to appeal to the emotions as much as possible. To get readers to refrain from action, a writer must appeal to the intellect. The secrets include: (1) write to express, not impress; (2) simplify, simplify, simplify; (3) use short sentences; (4) appeal to the senses; (5) use action verbs and active voice; (6) keep subject and verb close together; (7) pay attention to sounds; and (8) calculate the percentage of power words to nonpower words. Power words improve the effectiveness of writing. (A chart listing power and nonpower words and a sample calculation of a power index is included.) (RS)
Donald Caswell, 2022 E. Forest Dr., Tallahassee, FL 32303 ($1.00 each, 25 for $5.00).
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Learner
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Power; Professional Writing; Writing Contexts; Writing Style
Note: Paper presented at the Annual Meeting of the American Vocational Association (Cincinnati, OH, November 30-December 4, 1990).