ERIC Number: ED328716
Record Type: RIE
Publication Date: 1990
Reference Count: 0
South Carolina Guide for Introduction to Marketing.
Vaughan, Ellen C.; Elliott, Ronald T.
This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities, instructional materials/resources, and evaluation questions with answers. The 14 units are: (1) overview of marketing; (2) functions of marketing; (3) economics of marketing and the free enterprise system; (4) forms of business organization; (5) marketing management; (6) marketing skills (basic mathematical computations); (7) preemployability; (8) self-awareness; (9) values clarification; (10) decision making; (11) developing a career-life plan; (12) job search skills; (13) job interview and placement skills; and (14) job maintenance. Transparency masters have been included for some units. Two appendices contain a 45-item bibliography and definitions of terms. (NLA)
Descriptors: Affective Objectives, Behavioral Objectives, Business Education, Competency Based Education, Consumer Protection, Decision Making Skills, Distributive Education, Employment Interviews, Employment Potential, Free Enterprise System, High Schools, Job Search Methods, Job Skills, Labor Market, Marketing, Mathematical Applications, Personality Traits, Postsecondary Education, Psychomotor Skills, Supply and Demand, Thinking Skills, Values
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
Identifiers: South Carolina