ERIC Number: ED328150
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Annual Giving Strategies: A Comprehensive Guide to Better Results.
Gee, Ann D., Ed.
This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled "Overview of the Annual Fund," contains six papers explaining the goals and strategies of the annual fund, its implementation through the planning calendar, methods of linking the annual fund to other programs, and the role of the annual fund in a capital campaign. Section 2, called "Techniques," discusses printed materials, direct mail, direct mail for special constituencies, phonathons, telemarketing, and the use of telemarketing consultants. Section 3, "Special Programs To Boost Success," deals with computer usage, matching gifts, challenge gifts, alumni directories, and events planning. Section 4, "Reaching Your Constituencies," focuses on specific constituencies such as students, reunion attendees, parents, faculty/staff, trustees, and the community. The final section is titled "Recognition and Evaluation" and covers the philosophy of recognition, techniques for recognition, the importance of supporting volunteers, and evaluating success. (JDD)
Descriptors: Alumni, Elementary Secondary Education, Fund Raising, Higher Education, Income, Institutional Advancement, Marketing, Phonathons, Private Financial Support, Private Schools, Program Development
Council for Advancement and Support of Education, Suite 400, 11 Dupont Circle, Washington, DC 20036 ($35.00--members; $45.00--nonmembers).
Publication Type: Guides - Non-Classroom; Collected Works - General
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.
Identifiers: Annual Funds; Challenge Grants; Direct Mail Campaigns; Matching Funds; Matching Gifts; Telemarketing