ERIC Number: ED327884
Record Type: RIE
Publication Date: 1990-Nov
Reference Count: 0
Organizational and Communication Strategies as Responses to Change: Continuing Education Programs in Corporate Settings.
Go, Mae Jean
Upon the breakup of the American Telephone and Telegraph Company in 1984, one of its component parts, Pacific Bell, utilized a number of organizational and communication strategies in responding to the change. The company formed the Telesis Management Institute in 1985 with the mandate to provide educational directions and navigate the changes in corporate culture. One element of the institute, known as Self-Directed Education, has as a primary purpose the provision of educational degree and certificate programs on company premises. The effort includes accelerated degree programs and a "gateway" program designed to provide a strong foundation for math and English skills at the pre-college level. Furthermore, Self-Directed Education offers interpersonal educational consulting and performance development discussions between employee and supervisor. There is daily collaboration among the corporation, colleges, and universities. Since the introduction of the program, employee participation has increased sharply, and employees are bringing new skills and knowledge to the corporation. (SG)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Corporate Culture
Note: Paper presented at the Annual Meeting of the Speech Communication Association (76th, Chicago, IL, November 1-4, 1990).