ERIC Number: ED326723
Record Type: RIE
Publication Date: 1988-Jun-30
Reference Count: 0
Marketing Education Teleconference. Final Report.
Palmieri, D. Frank
A statewide interactive video teleconference was developed and presented to marketing educators, administrators, counselors, students, advisory committee members, and business people in Pennsylvania. The conference was designed to provide a technical update of the state of marketing in the United States as well as to unveil national strategies that can be implemented by marketing educators. The strategies were presented in the form of a national plan for marketing education and recommended program standards. Conference development included the purchase of Pennsylvania state teleconference access rights, selection and development of five successful sites in the state, selection of site coordinators and audio/video coordinators for each site, development and mailing of a brochure promoting the conference, production and mailing of a set of conference materials to each participant, and conference evaluation. The conference was rated very favorably in terms of content, terminology, and handout material by the 116 participants. Reported weaknesses included the following: the all-day format was too long, the conference proceeded too slowly, and the panelists were somewhat repetitious. Additional teleconferences were requested in advertising, merchandising, and small business; and a shorter teleconference was requested for marketing instructors. (The bulk of the document consists of the following appendices: information on conference audiences and content; conference brochures, letters, and handouts; questionnaires; a national marketing plan for marketing education; and standards for secondary marketing education.) (KC)
Descriptors: Administrator Education, Counselor Role, Counselors, Electronic Equipment, Inservice Teacher Education, Marketing, Online Systems, Postsecondary Education, Program Development, Program Effectiveness, Program Implementation, Publicity, Secondary Education, Teleconferencing, Telephone Communications Systems, Vocational Education Teachers
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Sponsor: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Vocational and Adult Education.
Authoring Institution: Pittsburgh Univ., PA. School of Education.