ERIC Number: ED326156
Record Type: RIE
Publication Date: 1990-Nov-13
Reference Count: N/A
The Necessity of Environmental Scanning Prior to Long-Range Planning Activities at Higher Education Institutions.
Handy, Ty J.
Formal environmental scanning procedures can provide key administrators of higher education institutions with valuable external information regarding both the probability and impact of external trends and forces. Such information may then be used in various strategic planning stages including scenario development, institutional mission and goals identification, evaluation of internal institutional strengths and weaknesses, selection of appropriate alternative strategies, and post-planning monitoring and control operations. Environmental scanning also provides professional development by helping to maintain a leadership team's awareness of current research, viewpoints, and trends. Costs and benefits of scanning are discussed, and the relationship between environmental scanning and strategic planning is described. Scanning activities of three diverse institutions of higher education--a community college (DuPage County Community College, Glen Ellyn, Illinois), a land grant institution (University of Georgia), and a major urban university (University of Akron, Ohio)--are identified. Includes nine references. (DB)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
Identifiers: Environmental Scanning; Strategic Planning; University of Akron OH; University of Georgia
Note: Paper presented at the Conference of the Mid-South Educational Research Association (New Orleans, LA, November 13-16, 1990).