The mass media studies section of the proceedings includes the following 13 papers: "Say What?: Broadcasters' Use of Political Broadcast Regulation" (Elizabeth Krueger and Kimberly Corrigan); "Comparing Broadcaster Self-Reports to the Perceptions Viewers Have of Televsision Advertising: An Exploratory Study in One State" (Jan LeBlanc Wicks); "Assessing Multichannel Media Industry Competitiveness and Performance--Toward an Intra-Industry Strategic Competition Model" (Sylvia M. Chan-Olmsted); "Comparison of Sources of Information for Black State Legislators" (Daniel Riffe); "How Television Audiences Cumulate: An Examination of Reach and Frequency Using People Meters" (David Kamerer); "Research from Beginning to End: Linking Local Television News Practices to the Audience via Information Processing Theory: A Three Station Case Study" (Robert J. Synder); "The Relationship between Involvement and Medium in News Information Processing" (Robert H. Wicks); "Graphic Forms in Network Television News" (Joe S. Foote and Ann C. Saunders); "VCR Attitudes and Behaviors by Length of VCR Presence" (Bruce C. Klopfenstein and others); "The Video News Release: An Analysis of the Development of an Information Subsidy" (Michael Murrie); "Issue and Image Distinctions and Their Relationships to Structure and Content of Political Advertisements for 1988 Presidential Candidates Bush and Dukakis" (Anne Barton White); "Local Government Surveillance and Evaluations of Local Elected Officials: A Comparison of Newspaper, Television, and Mixed-Media Users" (Arthur G. Emig); and "Analysis of Visual Reference Associations in Television News Coverage of the 1988 U.S. Presidential Election Campaign" (Jeffrey Alan John). (MG)