ERIC Number: ED284317
Record Type: RIE
Publication Date: 1987-May
Reference Count: 0
Studying Communication Style: Comparison of Three Methods for Gathering Data.
A study examined the effects of three presentational modes--transcription, audiotape, and videotape--on raters' evaluations of male and female speakers using a powerless, powerful, or mixed speech style. A powerless speech style was characterized by the use of message elements such as qualifiers, tag questions, polite forms, and disclaimers. A powerful style was characterized by the absence of these message elements, while a mixed style represented a mode halfway between the others. Subjects, 116 female and 81 male undergraduates at a small southeastern university, rated a male or female manager (actors) presenting powerless, powerful, and mixed versions of a message on one of the three presentational modes. A contrived situation depicted a manager talking on the phone to a subordinate who has called about a work problem. The script contained only the manager's portion of the conversation so that the raters would focus solely on the manager's speech style. Both the male and female actors were videotaped encoding all three speech style scripts, and raters were presented with either the male or female version of the speech styles on one of the three delivery modes. Results indicated that respondents rated the mixed speech style most effective for all presentational modes. The powerless speech style was judged next most effective, while the powerful style was rated least effective. (Tables of data are included, and references are appended.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Patterns; Communication Styles; Presentation Mode
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (78th, Syracuse, NY, May 18-21, 1987).