ERIC Number: ED284309
Record Type: RIE
Publication Date: 1987-May-19
Reference Count: 0
Perceptions of Cable Public Access.
Banks, Mark J.; Porter, Gregory S.
Members of the local community should be aware of public access channels on cable television systems, yet large segments of the public are unaware that they exist. To determine how the medium was perceived in the Milwaukee, Wisconsin area, a study surveyed 226 individuals by telephone, asking if they were aware of public or community access on cable. For respondents who answered negatively, public access was defined as the opportunity for people to produce and show their own programs on cable television, because public access television has many synonyms in practice. Results of the awareness poll indicated that cable subscribers were significantly more likely to express awareness than non-subscribers, and those who lived in areas served by older cable systems or were more educated were even more likely to be aware. After learning of it through mass media information, flipping channels was the most common way people became aware of public access. Respondents were polled for words they associated with public access, then a knowledge instrument was constructed from "true" statements about public access (such as "open to anyone" and "free speech"). Those with more knowledge of public access cable were more likely to agree with the statements, and those with low knowledge were more neutral. (SKC)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Exposure; Media Habits; Public Access Television; Wisconsin (Milwaukee)
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (78th, Syracuse, NY, May 18-21, 1987).