ERIC Number: ED284251
Record Type: RIE
Publication Date: 1987-Aug
Reference Count: 0
What Public Relations Students Expect--And the Jobs They Covet.
Bishop, Robert L.
When a survey of public relations practitioners showed no statistically significant correlations between prestige and 15 areas of public relations specialization, a small scale study examined the career expectations and goals of public relations students. Thirty university juniors and seniors majoring in public relations completed a questionnaire concerning their perceptions of practitioners' salaries, longevity, education, and prestige, and the subjects' preferred area of specialization. Results showed student estimates of practitioners' salaries to be rather modest, although estimates of their own salaries in 10 years were more or less realistic. Highest estimates of prestige went to the corporate field. Results suggest that students and practitioners share a general perception of which fields of public relations are the most prestigious. Perceptions of salary and interest in a field as a career choice were the most important elements in perceived prestige, although individual responses varied widely. (Tables of data from both the practitioner and the student surveys are included, along with seven footnotes.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (70th, San Antonio, TX, August 1-4, 1987).