ERIC Number: ED280101
Record Type: RIE
Publication Date: 1987-Apr
Reference Count: 0
The Effects of Intercultural Communication on Viewers' Perceptions.
Pohl, Gayle M.
Three studies explored the impact of the controversial television docudrama "Death of a Princess" on viewers' attitudes, comprehension, and desire to continue viewing the film. Sixty students in undergraduate communication classes participated in Study I, which measured attitude change induced by the film, relative to the viewers' prior knowledge base. A different group of 60 communication undergraduates took part in Study II, in which the same procedures were used, but attitude change relative to the viewers' level of religiosity was measured. Study III used a third group, 40 undergraduates enrolled, as were the others, in communication classes, to examine attitude change relative to personal evaluation of two concepts: "Saudi Arabia" and "Moslem." Each group was divided equally into those who reviewed the film and those who did not. Although it was hypothesized that viewing the docudrama would induce a more negative attitude toward Saudi Arabia, results indicated that a sweeping attitude change did not occur. Contrary to findings of previous research, men were found to be more persuadable than women. In addition, the control group developed a more positive attitude toward Saudi Arabia, while the group that actually viewed the film showed negative tendencies. Plausible explanations include: an inappropriate level of complexity for intercultural communication, differing conceptual schemes between groups, and previous exposure to media cultural bias. Overall, results suggest that the Saudi government's protest and the general international concern prior to the airing of the docudrama were unwarranted. (Data tables are appended.) (Author/NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Research; Audience Response; Docudramas; Saudi Arabia
Note: Paper presented at the Joint Meeting of the Centra