ERIC Number: ED271848
Record Type: RIE
Publication Date: 1985
Reference Count: 0
How to Deal with the News Media Professionally and Effectively. A Presenter's Guide. Research Based Training for School Administrators.
Taber, Bob; Halverson, Roy
This workshop presenter's guide is intended for use by administrators in training one another in the Project Leadership program developed by the Association of California School Administrators (ACSA). The purpose of this scripted guide is to give administrators the knowledge and the tools to communicate effectively and professionally with the news media. The guide, written to be read aloud, discusses the importance of good media relations, getting heard in an overcommunicated society, audience identification, and some assumptions about the media and public education; the topics of breaking stories; planning for interviews and public meetings; preparing news releases, radio, and television interviews; selecting an effective spokesperson; and coping with rumors, crises, and antagonistic interviewers. The guide contains a 25-item bibliography of sources cited or referred to in the text, a suggested reading list, and an appendix with handouts and masters of 17 numbered transparencies. (IW)
Publication Type: Guides - Non-Classroom; Information Analyses
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: American Association of School Administrators, Arlington, VA.
Authoring Institution: Oregon Univ., Eugene. Center for Educational Policy and Management.
Identifiers: Association of California School Administrators; Media Relations; Project Leadership
Note: A product of the Research-Based Training for School Administrators Project.