ERIC Number: ED255953
Record Type: RIE
Publication Date: 1984-Apr-12
Reference Count: 0
Forecasting Mass Communication.
Dailey, Joseph M.
In sorting through predictions about future communications, it should be kept in mind that if one can think of a communication technology in the future, then that communication technology will stand a very good chance of becoming a reality. In other words, the forecasting of invention is not separate from invention itself. Secondly, the inventions of some of the more influential communications technologies will be absolutely unpredictable even by the more serious forecasters. It will also be impossible to predict which communication technology will be dominant (most widely influential) within a technologically advanced society at any significant distance in the future. Furthermore, new communication technologies will not make previous communication technologies obsolete, and predictions of the future of mass communication should not necessarily be based on the notion that changes will follow an acceleration curve. (A collection of quotations concerning communication technology is appended.) (HOD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, IL, April 12-14, 1984).