ERIC Number: ED254891
Record Type: RIE
Publication Date: 1985-Feb-18
Reference Count: 0
Microcomputers and the Department Image.
Donaghy, William C.; Donaghy, Carole D.
Ways in which various uses or applications of a microcomputer can help improve the image of a college or university department are discussed in this paper. The paper discusses applications such as instruction, word processing, management, programing, communications, statistics, and graphics, and audiences for these applications, such as department faculty, undergraduate and graduate students, staff, administration, outside faculty members, and members of the discipline. It then develops and explains a matrix to show the importance of each application for each audience. After reporting on the results of national surveys by the Association for Communication Administration and the Speech Communication Association concerning microcomputer use, the paper concludes that (1) a speech department's image is most enhanced by communications and statistics use of the computer, (2) undergraduates and others in the discipline are also impressed by the communications application, (3) graduate students and staff like word processing, (4) faculty image is most improved by management applications, and (5) administrators see the instructional applications as being most important. The reasons behind each of these conclusions, as well as secondary image enhancement applications, are also discussed in the paper. (Author/FL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Department Image
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Fresno, CA, February 16-19, 1985).