This three-part instructional guide was developed to assist vocational instructors in marketing education to help their students in the development of broadly applicable, nontechnical (often called quality of work life--QWL) skills. The first section of the guide describes in detail the important QWL skills needed for work and identifies specific opportunities to incorporate the development of these skills in marketing education programs. The second section of the guide presents instructional strategies as a source of ideas that the instructor can use in the classroom, laboratory, or training workplace. The description of each instructional strategy contains the following information: (1) a description of the strategy and a statement of its purpose, (2) a discussion of the QWL competencies developed through the strategy, (3) its application in marketing education curricula, (4) the overall procedure and setting of the strategy, (5) instructor and student roles during implementation of the strategy, and (6) an annotated list of resources. Three special learning activities that are unique to marketing education are highlighted: DECA (Distributive Education Clubs of America), the retail laboratory, and cooperative on-the-job training. The last section of the guide contains a list of business and industry contacts that provide resources, addresses of publishers mentioned, Small Business Administration publications, and information on the Interstate Distributive Education Curriculum Consortium (IDECC). (KC)