ERIC Number: ED254206
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Modularization and Packaging of Public Television Programs.
Carey, John; And Others
This report examines the changing relationship between public television programming and program distribution methods, and considers whether there is a need to change the design and packaging of some public television programming to respond to changes in the way the audience receives its programming as interactive cable systems, videocassettes, videodisc, and microcomputers proliferate. Background information covers developments in program packaging and distribution and explores design concepts that permit the adaptation of programming for multiple markets, such as modularization in which a project is initially planned with the intent of producing two or more products in varying formats. Legal, economic, and policy issues that may have an impact upon program packaging for the new distribution environment are also outlined. Emphasis is on the use of public television materials both to serve educational and cultural needs and to extend the reach of public broadcasting. Appended materials include story outlines and treatments for a hypothetical package including television programs, microcomputer software, prerecorded videocassettes, and videodisc, all created from a single core production; a plan for station organization for modular projects; and a discussion of negotiation for multi-market television production. (LMM)
Publication Type: Information Analyses; Reports - Evaluative
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.