ERIC Number: ED253767
Record Type: RIE
Publication Date: 1984-Nov
Reference Count: 0
Marketing Cluster Brief. [Vocational Education in Oregon.]
Stamps, Margaret McDonnall
This guide sets forth minimum approval criteria for marketing/distributive education programs in Oregon. The information in the guide is intended for use by district-level curriculum planners, teachers, regional coordinators, or state education department staff involved with new program development or revisions of existing programs. The guide outlines the instructional content of marketing/distributive education programs in terms of program descriptions, areas for training, program goals, course/content goals, and sample performance objectives. Descriptions are given of two-year courses entitled: Marketing, Cooperative Work Experience, and School Store. Course goals deal with career guidance, economics, human relations, communications, mathematics, sales promotion, management, and practical operations. A section on organizational options is designed to illustrate a few of the many ways to deliver the minimum instructional content required for an approved vocational cluster program. Content is illustrated by course titles for the instructional levels to recognize that students from different grades may enroll in one or more levels of a program. (KC)
Descriptors: Articulation (Education), Behavioral Objectives, Course Content, Course Organization, Criteria, Curriculum Development, Distributive Education, Educational Objectives, Educational Planning, Marketing, Occupational Clusters, Program Descriptions, Program Development, Program Improvement, Secondary Education, State Curriculum Guides, State Programs, Statewide Planning, Vocational Education
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Authoring Institution: Oregon State Dept. of Education, Salem.
Note: For related documents, see CE 040810-820.