ERIC Number: ED253185
Record Type: RIE
Publication Date: 1984
Reference Count: 0
A University-Based Incentive Program to Increase Safety Belt Use: Toward Cost Effective Institutionalization.
Rudd, James; And Others
An incentive program to increase safety belt use was implemented at a large university and was delivered by the campus police during the 1983-1984 academic year. For each of the intervention periods during three academic quarters, the 23 regular police officers recorded the license numbers of vehicles with drivers wearing a shoulder belt, and each week 10 raffle winners were drawn from these numbers. Winners received gift certificates donated by community merchants. For faculty, staff, and students, usage increased from a fall baseline mean of 17 percent to 26 percent during spring. Belt usage for non-university-affiliated drivers increased to a lesser extent. A cost-effectiveness analysis indicated that the seatbelt sweepstakes cost an average of 98 cents per each newly-buckled driver and the program interfered only slightly with officers' ongoing duties. A telephone survey suggested that attitudes toward campus police did not change significantly as a function of the sweepstakes, although an officer post-program questionnaire indicated that the officers felt the students were responding in a more positive manner toward them specifically as a result of the sweepstakes. Program promotion and coordination was eventually taken over by two student organizations. (Author/SW)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive; Dissertations/Theses - Masters Theses
Education Level: N/A
Authoring Institution: N/A
Identifiers: Seat Belts; Virginia Polytechnic Inst and State Univ
Note: Paper presented at the Annual Meeting of the American Psychological Association (92nd, Toronto, Canada, August 24-28, 1984). Master's Thesis, Virginia Polytechnic Institute and State University.